Partnering Eminence In Action

A social business initiative to elevate the IBM Experts to deliver value to IBM Software Business Partners.....more


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Learn why IBM Software is essential to building a smarter planet, and how our Business Partners play a key role in making this happen.

IBM Smarter Planet

Are you feeling unsure how a big, lofty idea such as Smarter Planet ties into what you are doing on a day-to-day basis as an IBM Software Business Partner?

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Read Jacqlyn Levy’s blog “What the IBM Software Story Means for Business Partners ” as she explains how the IBM’s Smarter Planet vision and strategy can help you generate new business opportunities.

Follow the Smarter Planet and related conversations on Tumblr:

In addition to discussing the impact of the IBM Software to you as the Business Partner under:

How will the IBM Story Impact You?

Fundamentally, not much will change — you’ll still sell the same products to your clients. The IBM Software Story just represents an enhancement to the way both IBM and our Business Partners talk about them in the marketplace, by leading with a solution to a business need, rather than than a product name. IBM internal research shows that we sell more when we lead with solutions versus products — simple fact. In addition, because the IBM Software Story addresses client business needs, by design it will provide you with more cross-selling opportunities because providing an optimal solution may often involve the integration of multiple products from across the portfolio. IBM Software StoryThe IBM Software Story provides a simplified and unified way to present the growing value of the IBM Software portfolio, including recent acquisitions. Thus, the IBM Software capabilities framework provides a logical approach for evaluating opportunities to grow your skills and expand your business focus into adjacent areas of the portfolio, in order to deliver even greater value to your clients.

It provides links to all the various IBM Core Software Capabilities addressing the six business needs, namely:

  1. Turn information into insights
  2. Drive business integration and optimization
  3. Connect and collaborate
  4. Enable product and service innovation
  5. Optimize the impact of business infrastructure and services
  6. Manage risk, security and compliance

and the IBM Software Resources for the Business Partners

A presentation on IBM Software Capabilities are available here.

IBM Software Capabilities

View more presentations from IBM

As the world’s largest business software company, IBM is helping organizations of all sizes tackle their most important business needs
  1. Turn information into insights
  2. Drive business integration and optimization
  3. Connect and collaborate
  4. Enable product and service innovation
  5. Optimize the impact of business infrastructures and services
  6. Manage risk, security, and compliance.